As per certain surveys in the application world, 80% of applications are uninstalled within 90 days of their installation date. Due to the highly competitive market demands, it is important to focus on the created app, thereby enhancing its features to cope with trending market activities, improved technology, and reviews from users. Getting on a rest mode after creating any app won't suffice. Consistency and understanding of their issues and demand, thereby updating the application, should be practiced by collaborating with the best mobile application maintenance agency. 

APPLICATION MAINTENANCE AND ITS WORTH:

enhancing all existing features and developing them as per the customers' expectations is all that mobile app maintenance requires. In the modern technology era, where users function with plenty of applications for either tasks and services, it is important to gather plenty of users behind you. Mobile app maintenance is, however, a brilliant take to build customer loyalty. 

below are some listed benefits that mobile app maintenance developers do enjoy:

• Bigger user audience: When you go through your customer's complaints and the suggestions they provide you, thereby implementing them, customers feel that they are important and well valued. They not only keep up with your app but also suggest their friends, family, and surroundings. As a result, mobile app maintenance automatically helps to gather an audience and a handsome amount of profits. 

• Higher preference In app stores: Apple and Google anyhow appreciate app maintenance on a regular basis. They denote it as a commitment when it comes to user satisfaction and maintaining the high number of downloads, higher ranking, and high app revenue.

• Lasting of mobile app: If your app has updated and advanced features, it is estimated that its existence in the market will survive for a longer period. And vice versa, if you haven't maintained or kept your app updated, it will soon lose its name in market trends and get abandoned. 

• Advanced security: As the users store all of their information from personal to financial in their apps, it becomes likely for hackers to access the information from any application. In this situation, it becomes a must to look after the mobile app maintenance as it can help you to eliminate such mishappenings with the guidance of security loopholes and immediately take action against it. 

• Higher productivity to business: attracting users to your application becomes easier when you implement the advanced technologies in your application, thereby enhancing it. To those who have never updated their apps since they have launched, it is, therefore, a golden chance to step ahead of them. Notifying your users about new features of your app will help you to remain in the memory of your users. This method favors your business in terms of a well-maintained app.

 Through the integration of social media icons in your mobile application, users enjoy the privilege of sharing their feedback on several platforms on social media. When it comes to an effective business cycle, the mobile app is always considered a worth-proof tool for marketing structure. There is no doubt in it that users are highly demanding; thus, developing an app is only a simple start to it. Keeping in mind the competitive market structure and the app market expectations are to the sky limit. 

According to the Instabug research, the top 100 ranking apps release their update on a fixed gap of 14 days. Whereas in one app bot study, it was seen that the highest 200 free apps had a regular update every 18 days.

The continuous method of updating apps completely depends on the business-oriented goals and the functioning of the specific app. we can assume that any free app should have an update every 20-25 days to increase its monetary functions with paid and premium features. 

      CRITERIA FOR CHOOSING THE CORRECT MOBILE APP DEVELOPMENT AGENCY:

in the modern-day era, as you know, the importance of mobile app maintenance, keeping this in mind, it becomes a matter of concern to choose the right mobile app maintenance company and professionals. It is obvious to get your type of demanded service from either of the development companies, but it is always advised to get your maintenance and services from the same professionals who have developed it. This is a piece of genuine advice as to the app developers who have designed it will somehow take less amount of time in solving your problems and will understand the device and your application very well. They are likely to stand on your expectations well and make the required changes accordingly. This symbolizes lesser time, less labor, and effective cost that is connected directly to the maintenance and development procedure. 

while approaching the best mobile app maintenance and development agency, the following factors should be kept in mind besides their certification and experience :

• their response time on an average

• chat support and phone management

• the maintenance and service is rendered house, or it is a third party helpline

• proper time-oriented or incident-based service system 

• should be efficient at keeping backups when in case of loss of data

For smoothing functioning and enhanced service system. It is mandatory to choose a mobile one mobile app maintenance developer who is efficient and gives a response in a shorter period. Thereby providing well-developed and efficiency-based maintenance schemes and also mastering at managing all the critical and essential data. Hand in hand goes the working techniques. The developer should provide real-time chat support or phone availability. As a developer, you cannot go offline, even for a couple of hours, especially when massive traffic is being sent by the marketing campaign. 

CONCLUSION: 

Going through mobile app maintenance and considering its importance is an important step in terms of keeping the app as a priority in the market and experiencing the perks on board. If you believe that your app is a star and an evolving product regularly, never waste your time thinking about investing your income in application maintenance.