Today, the Business Model Canvas is an international standard and it is taught in the best schools in the world, including Stanford and Berkeley University.

The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation.

They deliver three things:

• Focus: since it is more concise than a traditional business plan

• Flexibility: sitting on a single page it is a lot easier to tweak than a business plan

• Transparency: it makes a much easier to understand a business model