Salt la conţinutul principal

The Strategy Canvas

Combine the VPC with the Strategy Canvas tool to visualize if and how your value proposition differentiates from the competition (meaningfully). 

The Strategy Canvas is a tool from the Blue Ocean Strategy book specifically focused on differentiation.

Strategy Canvas is a central diagnostic tool and an action framework for building a compelling blue ocean strategy. In one simple picture, it graphically captures the current strategic landscape and the prospects for an organization. Chan Kim and Renée Mauborgne developed the strategy canvas.

Faceți clic pe legătura https://www.blueoceanstrategy.com/tools/strategy-canvas/ pentru a afișa conținutul paginii web.