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Mastering Digital Marketing Strategy - A Crash Course For Beginners

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Course Content


Topic outline

  • FOR TEACHERS

    FOR TEACHERS

    You may refer to these documents (Syllabus and Teaching Note) for an in-person or hybrid class and a fully online synchronous lecture. 

    They may be modified to suit the course structure better (in your study programme) and your teaching style. 

    You may also use the BLOCKS platform course itself, the slides and the reading list as study materials. 


    Although all documents are open source and you may use them freely, we would appreciate you referencing Project FOReSiGHT and the BLOCKS Platform if you use them. 



    • Syllabus and Teaching Note Folder

      You may refer to these documents (Syllabus and Teaching Note) for an in-person or hybrid class and a fully online synchronous lecture. 

      They may be modified to suit the course structure better (in your study programme) and your teaching style. 

      You may also use the BLOCKS platform course itself, the webinar / narrative, the slides and the reading list as study materials. 


      Although all documents are open source and you may use them freely, we would appreciate you referencing Project FOReSiGHT and the BLOCKS Platform if you use them. 


  • The Webinar

    The Webinar

    • The Webinar - Digital Marketing - The need for strategy URL

      In this webinar with Zitec's Roxana David, Digital Campaigns Specialist, we chat about the need for a strategy in digital marketing. We cover basics of digital marketing, from user personas to channels and assessment tools in view of supporting beginners (particularly, SMEs) to understand the importance of this digital transformation requisite.

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